Opportunity
Areas: Prioritized
Drawing upon the potential for AnonCompany to win in each phase of the shopper journey, we examined, consolidated, and prioritized to create four distinct opportunity spaces. These opportunity spaces were highlighted for their potential to bolster AnonCompany's growth ambitions within the realm of e-commerce and is deeply rooted within the shopper insights.
Keep scrolling to see which concepts were prioritized.
After careful consideration, two of these opportunity areas advanced to the ideation phase. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis
Expand portfolio to focus on mental health and women's health
Build trust through
a health advisor
Nurture communities
to win with Gen Z shoppers
Personalization
for future needs
1
Nurture communities to win with Gen Z shoppers
Gen-Z shoppers are the BCH buyers of the future. However, their perception of brands and health and wellness needs differ significantly from that of the typical BCH shopper. They seek not only this personalized experience but also demand authenticity and means to connect and express themselves in an inclusive and safe community that shares their interests and values. ForBCH to gain the trust and loyalty of Gen-Z – a precursor to penetration or conversions – it needs to unlock ways to create authentic dialogue and brands that meet the needs of the OmniChannel Gen Z shoppers
2
Expand portfolio to focus on mental health and women's health
For the shoppers we spoke with, a focus on mental health and the awareness of inequities in research into women’s health were major issues. This coupled with accelerated consumer interest in these areas make them ripe for Bayer and Bayer brands, right company to address. As women are the primary decision-makers of household products, they also hold a crucial stake as shoppers and gravitate toe-commerce experiences and OmniChannel communities that fulfil their health needs.Portfolio expansion to include products that aid better mental health and consider the unique problems women’s health products need to solve are an entrance point to growing market penetration.
3
Personalization
for future needs
It’s no secret that personalization is driving the future of nearly every market.It goes beyond a product, it is also personalization in service, experience,discounts, and distribution. BCH has a strong position as a quality brand;now, it should consider how it can utilize its assets to provide a premium e-commerce experience to shoppers.
4
Build trust through
a health advisor
Shoppers with chronic conditions seek preventive care through VMS and OTC to address their ailments.
However, when inundated with options online and in-store,shoppers seek advice from medical professionals decreasing the likelihood of purchasing online and creating feelings of inconvenience and frustration. BCH has the opportunity to be a shopper’s partner in their health and wellness goals.
As endless optionality for shoppers becomes counterproductive and overwhelming, BCH can differentiate itself in e-commerce by unlocking ways to position itself as a health partner that makes it so shoppers don’t need to ask their general practitioner, or go to a pharmacy for personalized advice as much.
